Carleen.Work / Capture Art

Capture Art · Mobile product design

Rethinking how people discover art

Enabling regular museum and gallery visitors to find worthwhile exhibitions, plan a visit, and keep the art that stays with them.

Design direction

A connected path from “I’d like to see this” to an afternoon well spent.

Capture Art discovery, exhibition detail and collections
My Contribution

I translated interview findings into design opportunities and led co-creation with exhibition visitors, artists, and curators. After the group project, I independently refined the mobile flows through usability testing.

Design snapshot

A visual first look at the redesigned experience: useful exhibition context before the visit, and a personal place to keep what matters afterward.

Redesigned experience

From discovery to a considered visit

Browse by interest and available time. Open a show to see the art, dates, location, and visitor context together.

Discover exhibitions worth your time
See the art and the practical details

Explore the experience

Try the experience here. Browse an exhibition, save it to a collection, or leave a visitor note.

Keep a personal art index

Save exhibitions into collections that reflect how you think, weekend plans, places to revisit, or an interest you want to follow.

Organize by your own interests
Return to a collection when you are ready

Interest was never the problem

The original project began with a familiar frustration: wanting to see more exhibitions, but piecing together information from social posts, friends, posters, and individual venue websites. An attractive image was rarely enough to decide whether a show was worth the trip.

An art enthusiast considering exhibition postcards at a cafe

A regular habit, with unnecessary friction

For someone who already enjoys looking at art, discovery is only the first step. Relevance, timing, practical details, and the confidence to make a plan all matter.

A broader visitor focus

The concept connects exhibition discovery with art interests and visit needs, while keeping artists and venues visible as the people behind each show.

Design around the whole visit

The journey made the opportunity more specific: help people decide before they go, stay focused while they are there, and retain what matters afterward. The phone should support the visit without becoming its center.

Visitor journey

A show becomes a visit

Actor: a regular museum visitor · Scenario: choosing and remembering a weekend exhibition

01

Discover

Find a show worth making time for

Action

Browse social posts, venue pages, and recommendations.

Question

What is happening, and is it for me?

Friction

Scattered information and unclear relevance.

Design response

Browse by interest, timing, and location.

02

Decide & plan

Turn interest into a realistic plan

Action

Compare the art, hours, location, and visitor context.

Question

What will I actually see? Can I make it?

Friction

Unclear expectations, forgotten dates, and difficult directions.

Design response

Combine artwork, visit essentials, and a saved reminder.

03

Visit

Keep attention on the exhibition

Action

Look closely, check context, and capture a memory where permitted.

Question

What should I notice? How much time do I have?

Friction

Missing artwork context and unexpected closing times.

Design response

Make context and practical details easy to retrieve.

04

Remember

Keep the visit useful afterward

Action

Save the show, organize references, and share a note.

Question

How do I find this again, and pass it on?

Friction

Memories scatter; useful observations do not reach future visitors.

Design response

Create collections and exhibition-specific visitor notes.

A visitor looking carefully at art in a gallery

Let the art hold attention

Prioritize the details that remove uncertainty. Keep sharing optional, and respect each venue’s photography policy.

Turn research into a clear focus

I conducted 12 one-on-one interviews and used the findings to build personas and a journey map. The original research surfaced three connected needs: discover relevant shows, understand what a visit offers, and organize or share the experience.

12Original interviews
57Co-created concepts
2Iteration rounds

Make the priorities visible

Co-creation brought exhibition lovers, artists, and curators into the same conversation. I grouped the ideas into a small set of connected capabilities, then explored the Home, Exhibition, and Publish pages.

Co-creation session with participants working at a whiteboard
Co-creation session
Original whiteboard of clustered concepts from the co-creation session
57 concepts from the co-creation session
From need to design priority
Visitor needDesign responseWhy it matters
Find personally relevant showsVisible interest and time filtersHelp people narrow options around a real visit.
Know what to expectArtwork, venue details, and visitor notes in one viewReduce the information gaps between interest and a decision.
Keep useful discoveriesNamed collections and follow updatesMake saved art easier to return to.
Reach the right visitorsA dedicated publishing entry for artists and venuesKeep exhibition supply connected to discovery.

A calmer, more useful mobile experience

The design gives artwork more room, makes essential actions explicit, and uses a consistent hierarchy from discovery to collection.

Find something worth going to

One lead exhibition establishes a focal point, followed by a compact grid. Interest and time filters remain visible above the feed.

Search across exhibitions, artists, and venues
Choose a time and an art movement
Value

Artwork attracts attention; title, venue, and dates help a visitor judge the next step.

Tradeoff

Larger imagery shows fewer items at once. The compact secondary grid preserves browsing depth.

Make a visit easier to judge

The exhibition page separates practical facts from artwork and visitor notes. Hours, last entry, dates, location, and admission appear together, so the viewer can evaluate the visit before committing to it.

A focused visit-planning screen
Artwork context stays close to the exhibition
Value

Planning details support an informed visit without interrupting discovery.

Tradeoff

Reliable details require a maintained source. This concept needs a venue-update and content-review process before launch.

Save with a purpose

The original tests exposed a hard-to-find collection action and requests for categories. The redesign uses a labeled New action, a clear add-to-collection step, and a dedicated collection view.

Create a collection in a single step
Keep followed shows and closing dates in view
Hands organizing exhibition postcards into a personal art album

Build a collection that feels personal

A collection holds both a future plan and a memory. It should be easy to create, name, and revisit.

Keep contribution connected to the art

Visitor notes belong to a specific exhibition, with a clear Write a note action. Artists and venues have a separate exhibition-creation flow. This keeps browsing focused while preserving the original community and publishing intent.

A clear action for visitor contributions
A dedicated flow for exhibition publishers

Try notes and publishing

Try the experience here. Browse an exhibition, save it to a collection, or leave a visitor note.

Small usability issues changed the priorities

The original case study reports two rounds of iteration and three feedback themes: filters, categorized collections, and community sharing. The visible testing table adds useful detail about where participants hesitated.

Evidence, response, and the next validation question
TaskOriginal observationCurrent design responseWhat to test next
Find relevant exhibitionsThe filter icon was too small to notice.A labeled Filters control, with selected criteria visible in the feed.Can visitors find and apply a useful filter without a prompt?
Add to a collectionA participant reached Collections but could not find Add exhibition.An explicit add action and a named destination for each save.Can visitors save a show and retrieve it from the intended collection?
Write a commentAn Add icon did not communicate “new comment.”A visible Write a note label attached to the exhibition.Do visitors understand where their note will appear?
Navigate after commentingThe bottom navigation competed with the comment action.Contribution screens use a focused form and a single submission action.Can visitors complete the note and return to the exhibition?
View testing findings
Four tasks × six participants, as recorded in the original artifact
TaskUser 1User 2User 3User 4User 5User 6
Comments → homePassPassUnclear Add iconPassPassNavigation / comment conflict
Create exhibitionPassPassPassPassPassPass
Search + filterPassFilter not noticedPassPassPassPass
Find + add to collectionAdd action not foundPassPassPassPassPass

Additional requests: collection categories (User 3) and artist communication (Users 4 and 5).

A visual system that lets art lead

The new direction pairs a warm neutral surface with a restrained warm brown. All editorial copy, diagram labels, tables, and mobile UI use General Sans. Artwork provides the color and variety; the interface provides a steady frame.

One type family
Aa

General Sans

Clear labels. Calm hierarchy.
Room for the artwork.

Warm brown
#654B3B
Warm ivory
#FBF7F2
Soft beige
#F0E6DC
Ink
#2D2520
Discover illustrationVisit illustrationRemember illustration

A stronger foundation for the next iteration

The design connects exhibition discovery with planning a visit and saving what matters. The next step is to test whether regular museum visitors can choose a relevant show, judge the visit, and retrieve a saved exhibition without help.

I would also validate the supply side: how venues keep exhibition details current, what visitor content requires review, and which reminders are useful enough to earn attention. Those operational questions matter as much as the polished screens.

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